Digital Edge Marketing
Personal URL (PURLs) & Reporting
PURLs offers the fastest, most effective response option available for two main reasons.
It's online (accessible anywhere/anytime) and it has time-saving, prefilled, personalized forms.
But what is a PURL?
There are a few key aspects of the PURL system that we use that make it more effective than most. The first is that we put the name in FRONT of the web address. This is is important because it comes back to the concept of seeing your name is eye-catching. Putting the name first allows us to put that attention getting information right at the front, which most people will then continue to read the rest of the line, and then have a natural curiosity about this website that uses their name.
The second is that the campaign address can be picked and used once for a specific campaign, or you can set up a continuous campaign in which you can re-use the same address and page over and over again.
A third is that we have marketing experience as well as print and production experience. We have people and resources available to us that give us an edge over others. We know print, that is where we started. We can advise you on the most cost effective way to get the results that you want. We have many levels available and we will not try to sell you something you don't need. We know marketing. We have been working hand in hand with marketing and design firms for over 10 years and we have the knowledge and resources to help you get the best results possible.
What is PURLs used for?
- Generate real-time sales leads
- Market your product
- Narrowing in your target market
- Data updating and gathering
- Boost conversion rates and improve ROI
- Offer direct mail recipients an effective online response option
- Personalize communications with prospects and customers
- Increase speed and efficiency of lead retrieval
- Analyze survey responses in real-time for quickest response
- Marketing Surveys
- RSVP for events
- Political Polling
- Product Feedback
- Donation Gathering
- Special Offers that are customer specific
- . . . So much more! The possibilities are endless!
What are the reports?
The Dashboard reporting system is where all of this comes together. What good is gathering the information if you don't have the ability to easily sort, track and export the information? Our reporting tracks every aspect of the landing page and what each customer does on it. You will know who went to their landing page and how many times, what links they clicked on, which pages they went to, and the date and time of their last visit. This information is what allows you to separate warm and hot leads, gather the information to see what marketing demographic you are getting the best response from and gather necessary information from your customer.
Safety & Security
Yours and your customers information and security is important to us. We offer the following reassurances. If you have further concerns, please let us know.
- ICANN Spam Compliant
- Off-site Servers with redundant backup
- Only you have access to your data
- We will NEVER sell your data or use your gathered information for anything or anyone else
- All customers are required to sign a Privacy Policy for everyones safety and security, including your customers'.